Events Kit

BACKGROUND
In 2026, Aspect's event branding needed a refresh. The goal was to establish a consistent visual presence at events while creating a system designers could extend rather than start from scratch each time.
COMPANY

Aspect

ROLE

Sr. Brand Designer

Working closely with a small team of designers, I built a system of modular physical touchpoints that could be mix and matched to create on-brand environments that work in a multitude of footprints. Instead of stopping at delivering singular assets, I designed this system to be templated and flexible enough to adapt for variations in brand or campaign specific messaging.

I identified an opportunity to align Aspect's digital event materials with the physical experience on-site. This led to the creation of event-specific digital kits featuring color-matched promotional materials and personalized social cards attendees could share on their own channels.