Aspect
Sr. Brand Designer
Working closely with a small team of designers, I built a system of modular physical touchpoints that could be mix and matched to create on-brand environments that work in a multitude of footprints. Instead of stopping at delivering singular assets, I designed this system to be templated and flexible enough to adapt for variations in brand or campaign specific messaging.
I identified an opportunity to align Aspect's digital event materials with the physical experience on-site. This led to the creation of event-specific digital kits featuring color-matched promotional materials and personalized social cards attendees could share on their own channels.